WWE saddened to learn that Howard Finkel passed away at 69 When considering the best ring advertisers in the history of sports and sports entertainment, it would be difficult to name one better than Howard Finkel . A Newark, NJ native, “The Fink,” a nickname that had been affectionately attached to Howard over the years, made his debut in the ring by announcing at Madison Square Garden in 1977 for WWE’s predecessor company, WWWF . In 1979, Finkel was the full-time ring announcer for WWWF , and when WWE was established in 1980, The Fink became the first, and eventually longest-serving, employee at the company. Finkel’s signature voice was instantly recognized, and for more than two decades, superstars like The Ultimate Warrior or “Stone Cold” Steve Austin and more would have a title victory marked by The Fink’s signature announcement, “and NNNEEEWWW World Champion! ». The Fink in the ring Despite being an announcer, Finkel did not shy away from in-ring competition in certain circumstances. In 1995, he battled old rival Harvey Wippleman in a Tuxedo Match on Raw, and then helped X-Pac shave Jeff Jarrett’s head in Hair Vs. Hair Match at SummerSlam 1998. In addition to his position as an announcer in the ring, The Fink was an indispensable resource within WWE offices for his vast knowledge of the history of sports entertainment. Highly respected by current Superstars, WWE Legends and the Hall of Fame, Finkel’s encyclopedic memory and kindness made him beloved among his colleagues. The Fink was inducted into the WWE Hall of Fame on April 4, 2009 at Wrestlemania XXV . From Somag News we send our condolences to the family. We will keep you informed about any news and any dismissal that may occur in the company.