Google makes it free for sellers to sell on their shopping platform. Starting next week, free product listings will begin to appear in the search results on the Google Shopping tab. A retailer will have the ability to list their products for free, even if they don’t advertise on Google. Free sales move on Google Shopping: If we take a closer look at the decision taken by the US technology giant, retailers will have free access to millions of people who come to Google every day for shopping searches. Shoppers will be able to access more products from more stores through the Google Shopping tab. Advertisers will be able to add free product lists instead of paid campaigns. This change by Google will be implemented in the USA before April ends and will be expanded globally by the end of the year. Another development related to the US-based search engine is the partnership with PayPal to allow merchants to link their accounts. Google is also working with Shopify, WooCommerce and BigCommerce to help retailers manage their products and inventory.
